(02) Branding

Branding and logo design for Australian businesses

We design the logo, colours and type that make your business recognisable, then show how they work on a website, a shopfront, a van and a printed page. You finish with a brand your team can use without guesswork.

Ask about branding See what is included
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What it is

Branding

A brand is a set of choices applied the same way.

Branding is the visual identity of your business: the logo, the colours, the typefaces and the rules for using them. Done well, it makes every piece you put out look like it came from the same place.

We design the identity and test it on the things you will actually use, so you can see it on a screen, a sign and a printed page before you commit.

What is included

Scope (06)
  • (01)

    Logo design

    A primary logo and the versions you need, such as a stacked layout, a small icon and single colour.

  • (02)

    Colour palette

    A small set of colours with values for screen and for print, so they match across both.

  • (03)

    Typography

    Typefaces chosen for headings and body text, with sizes and spacing that are easy to follow.

  • (04)

    Brand guidelines

    A short guide showing how to use the logo, colour and type, and what to avoid.

  • (05)

    Brand applied

    Your identity shown on the things you use: website, social graphics, stationery, signage and packaging.

  • (06)

    Final files

    Logo and brand files in the formats your team, your web developer and your printer need.

How it runs

4 steps
  1. 01

    Brief and scope

    We learn about the business, who it serves and what it competes with, then agree what is included.

    You receiveA written scope and plan
  2. 02

    Direction

    We show how the brand could look and feel on real examples, not just a logo on a white page.

    You receiveA design direction to react to
  3. 03

    Develop

    We refine the chosen direction into a full identity, with feedback rounds built in.

    You receiveA complete identity and applications
  4. 04

    Guide and deliver

    We assemble the guidelines and prepare every file for web and print.

    You receiveBrand files and a brand guide

TimingWe give you a timeline in writing at step one. How quickly feedback and content come back is the biggest factor in how long a project takes.

Who it suits

Good fit (04)
(a)

New businesses

You are launching and need an identity that looks established from day one.

(b)

Businesses that have outgrown their logo

The current logo is hard to reproduce, looks dated or no longer fits what you do.

(c)

Businesses with mismatched materials

The website, signage and print do not look like they belong together.

(d)

Teams that need consistency

Several people create material for the business and need clear rules to follow.

Questions

FAQ (06)

Branding, answered.

Something else you want to know? Send us an enquiry and we will answer it plainly.

(01)

What is the difference between a logo and a brand identity?

A logo is one part of an identity. A brand identity also covers colours, typefaces, the way images and layouts are used, and the rules for applying them, so the whole business looks consistent.

(02)

Can you refresh our existing logo instead of starting again?

Yes. We start by looking at what you have. If it can be tidied, simplified or made to reproduce properly, we will say so and scope a refresh rather than a full redesign.

(03)

What files do we receive?

Logo files in the formats used for web and print, your colour values for both, the typefaces used and the brand guide. The files are yours at handover.

(04)

How many logo concepts will we see?

We agree the number of directions and feedback rounds in the written scope. The aim is a small number of well developed options rather than a long list of rough ones.

(05)

Will the brand work on our website and printed material?

That is the point of designing it as one system. We test the identity on a website layout and a print piece during the process, and we supply print-ready files.

(06)

Do you also build the website and design the print?

Yes. Web design and print design are part of the same studio, so the identity carries straight through to the website, signage, labels and packaging.

Other services

Same studio

Start a project

Enquiry form

Let us design it.

Tell us what you need and roughly when. A designer will reply with questions or a plan.

Start a project
What to include
  • +What your business does and who it serves.
  • +Whether this is a new brand or a refresh of an existing one.
  • +Where the brand will be used first: website, signage, packaging or print.
  • +Roughly when you need it finished.

More about getting in touch